Yves Béhar is the founder of fuseproject, an integrated design agency dedicated to the development of the emotional experience of brands through story-telling. The diverse experience and mediums practiced by the fuseproject design teams span products, environments, graphics, packaging, apparel and strategy. Béhar’s designs and creative positioning is contributing to areas as diverse as technology, furniture, sports, lifestyle and fashion, for clients such as Herman Miller, MINI, Nike, Cassina, Microsoft, Hussein Chalayan, Swarovski, Birkenstock, Toshiba, Sony, One Laptop Per Child, Target and Coca Cola.
Béhar’s approach combines the application of new technologies and unique functions with a humanistic perspective. By fusing poetry with pragmatism, innovative ideas are applied to the products: bringing story and message into the product experience. This unique approach has been internationally recognized in museums and competitions alike. Béhar’s work has been featured in two solo shows in 2004 — one at the San Francisco Museum of Modern Art, and another at the Musée de design et d’arts appliqués contemporains in Lausanne, Switzerland. He is also a recipient of the prestigious National Design Award for industrial design, awarded by the Cooper Hewitt Smithsonian National Design Museum. Other awards have been received from IDEA/BusinessWeek, Red Dot, ID Magazine, D&AD and If Industrie Hanover, and his work can be found in the permanent design collection of the NY MOMA, Cooper-Hewitt National Design Museum, the SFMOMA, the Munich Museum of Applied Arts and the Chicago Athenaeum Museum as well as in private collections.
Prior to founding fuseproject in 1999, Béhar held the position of design leader at frogdesign and Lunar design in Silicon Valley, developing product identities with clients such as Apple computers, Hewlett Packard and Silicon Graphics. Béhar studied industrial design in Europe and the US, and holds a B.S. of Industrial Design from the Art Center College of Design. Yves Béhar is also chair of the Industrial Design Department at CCA (California College of the Arts).