The artistic and creative collaboration between Spanish design star Jaime Hayon and Dutch photographer Nienke Klunder has fueled many of Hayon’s celebrated projects, but “Serious Fun” is their first as equal design partners. Creating a playful new fabric line for Bernhardt Textiles represents their debut with an American company.
The play-on-words captured in the collection name “Serious Fun” served as their guiding criteria on the project. The objective was to design patterns that were playful and fun, while at the same time could be taken seriously and withstand the test of time.
Hayon has been internationally celebrated for his creations for Camper, Baccarat, Swarovski, Moooi and Lladro. Nienke Klunder was selected by Getty Images as one of the “New Photographers of 2007,” and her photographs are showcased worldwide.
funghi for metalarte
jaime hayon works