The artistic and creative collaboration between Spanish design star
Jaime Hayon and Dutch photographer Nienke Klunder has fueled
many of Hayon’s celebrated projects, but “Serious Fun” is their first
as equal design partners. Creating a playful new fabric line for
Bernhardt Textiles represents their debut with an American company.
The play-on-words captured in the
collection name “Serious Fun” served
as their guiding criteria on the project.
The objective was to design patterns
that were playful and fun, while at the
same time could be taken seriously and
withstand the test of time.
Hayon has been internationally celebrated for his
creations for Camper, Baccarat, Swarovski, Moooi and
Lladro. Nienke Klunder was selected by Getty Images
as one of the “New Photographers of 2007,” and her
photographs are showcased worldwide.
funghi for metalarte
jaime hayon works