Milan 2010

The Design Library at Via Savona 11, a favored local meeting spot in the Zona Tortona design district, was transformed into the home of Bernhardt Design during Salone Internationale del Mobile 2010. In keeping with the educational spirit of the Design Library, the traditional showroom approach of introducing new products was replaced by an exhibition devoted to the intricate art of hand- crafting fine furniture. The presentation featured a workshop that illustrated the step by step techniques used in the production of the highly acclaimed Corvo chair by Parisian designer Noe Duchaufour-Lawrance.

production workshop

Corvo’s journey from beginning to end was showcased in the installation. Ironically, initially conceived on a computer, the chair ultimately required the use of old world manufacturing techniques to be produced. Many of the various tools and specific crafting equipment used to make this hand shaped and sanded chair were on display. Bringing the exhibition to life was the debut of Chair Story, a video detailing the birth of the chair from raw wood through the various manufacturing processes, which concludes with the final piece.

In an adjacent space, the product was presented in different finishes to high-light its various personali- ties. Corvo was displayed in a subdued and sleek ebonized walnut, an indus- trial high gloss white finish and a natural oiled walnut. By featuring the chair in contrasting finishes, it was easy to understand and ap-preciate the chairs’ diverse possibilities.

design reference center

Conceptualization and art direction for the installation was by designer and artist Jephson Robb of HDR Studios in Glasgow. In addition to the Corvo presentation, Robb outfitted the his- toric courtyard with Ross Lovegrove’s Go chairs. The pairing of centuries old cobblestone and an icon of modern design was the perfect marriage of the old and new world, very much like the Corvo chair itself. Visitors to the library’s reference center were also greeted by a contemporary transformation, courtesy of Lovegrove’s chairs and tables.